Build a social presence people recognize — and an audience that grows with your business.
Operative Growth helps businesses build recognition, consistency, engagement, and audience growth through strategic social media marketing.
Who it's for
Businesses that know social media matters but don't have the time, strategy, or consistency to make it work — local service businesses, hospitality and events, growing brands, and founders who want to be recognized in their market.
What we do
What's included
Social media strategy
A clear plan for which platforms matter, who you're speaking to, and what your content needs to accomplish.
Content planning & calendars
Defined content pillars and a calendar so your brand shows up consistently — not only when there's time.
Short-form video strategy
Hooks, formats, and shot lists for Reels, TikTok, and Shorts that fit your brand.
Captions & messaging
On-brand captions and messaging that sound like you and give people a reason to act.
Community management
Responding, engaging, and building real relationships with the people who follow you.
Influencer collaborations
We source and manage creators whose audiences match your customers.
Campaign planning
Launches, promotions, and seasonal pushes planned around your business goals.
Reporting & optimization
Simple reporting on what's working, and adjustments every month based on real results.
How we work
- 01Strategy call
- 02Plan & calendar
- 03Edit & publish
- 04Report & refine
What you receive
A content plan, a calendar, edited and published content, community engagement, and a monthly summary of what's working.
We turn your content into a consistent, strategic social presence.
Operative Growth plans, organizes, edits, optimizes, schedules, and manages your social content so your brand stays consistent and active across your digital platforms.
Social Media Strategy · Editing · Scheduling · Publishing
Clients provide the original brand assets needed for their social presence, including photos, videos, product footage, behind-the-scenes footage, event content, testimonials, or other raw media.
We organize, edit, optimize, package, schedule, publish, and manage your content around a clear social strategy.
- Monthly content strategy
- Content planning
- Content organization
- Monthly content calendar
- Content pillars
- Campaign direction
- Creative direction
- Editing of client-provided photos
- Editing of client-provided videos
- Short-form video editing from supplied footage
- Caption writing
- Brand messaging support
- Hashtag and keyword support
- Content optimization
- Scheduling
- Publishing
- Profile optimization
- Basic community management
- Monthly performance review
- Recommendations for the following month
Original content production is not included in the $500 monthly Content Management fee. Photography, videography, on-site content capture, UGC production, models, locations, and monthly content shoots are quoted separately.
Content Management is based on client-provided assets unless Content Production is purchased separately.
Content Production — optional
Need fresh content for your monthly marketing? Operative Growth can coordinate a dedicated content shoot based on your brand, campaign goals, location, production needs, and deliverables.
On-location content capture · Photography · Videography · Short-form video footage · Product or service imagery · Campaign content · Lifestyle/business content · Behind-the-scenes footage · Social-media-ready raw assets
Content Management works best when your brand has a consistent supply of strong original assets. Add Photography, Videography, Campaign Production, or a Monthly Content Shoot when you need new content.
Explore Content ProductionOne-time service
Connect your brand with relevant creators through a focused influencer campaign managed from strategy through reporting.
- Creator research
- Sourcing
- Outreach
- Coordination
- Campaign brief
- Deliverable management
- Scheduling
- Campaign tracking
- Final recap
Standard campaign management includes up to 3 creators.
Influencer compensation is not included in the $750 campaign management fee. Creator rates and other campaign expenses are presented for client approval before booking.
Influencer / creator compensation · Paid partnership fees · Usage-rights fees · Whitelisting fees · Product costs · Gifting costs · Shipping · Travel · Locations · Photography / videography production · Paid advertising spend
Campaigns involving more than 3 creators require a custom scope and additional campaign management fee.
Investment
Example work
See social content, photography, and videography from our creative network.
View our workFrequently asked
Which platforms do you manage?+
Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts — we focus on the platforms where your customers already spend time.
Do you create the original content?+
Content Management uses the photos, videos, and footage you provide. We plan, edit, write captions, schedule, publish, and manage it. Original photography, videography, and monthly content shoots are quoted separately.
Is there a long-term contract?+
No. Monthly services are month-to-month. Paid work starts with a 50% deposit.
How do we start?+
Book a free 15-minute strategy call. We'll look at where you are now and recommend the right starting point.
Related services & guides
These pages cover the closest related work and the pricing behind it.
Related services
Contact us
Questions about scope, pricing, or timelines? Call, text or email us, or book a free 15-minute call to talk through the best next step.